Brand
The Vision
IRIS hosts its sought after events only twice a year, focusing on endorsing new creators and bringing light to the youth. All functions follow a hand picked guest list and are hosted at a private location.
Performance
The Numbers
These key metrics highlight the successful launch and strong market reception of IRIS during our event campaigns.
Research
The Competitive
Advantage
From the very beginning, IRIS wanted to have an online infrastructure that is independent from traditional event ticketing systems. We researched the market to see how what we built compares with other platforms.
Strategy
The Brand
Positioning
Brand positioning defines your distinct space in the market and the customer's mind. By identifying our position, we create a focused identity that attracts our ideal audience.
Strategy
The IRIS
Experience
Style isn’t optional and presence is currency. The IRIS experience is a space where fashion, music, and influence collide. Every detail is intentional.
Visual
The Logo
Construction
The IRIS logo draws its inspiration, rooted in the star, it represents perception, focus, and the ability to see beyond the ordinary—capturing how we curate experiences.
Visual
The Color
Palette
Colors directly influence perception and emotion, allowing us to convey a brand's personality without words.
Visual
The Typography
Typography is a silent ambassador for quality. A clean, consistent, and appropriate type subconsciously signals attention to detail.
DM Sans Display
font-family: var(--font-dm-sans);ThebeautyofDMSansDisplayisintentional,notdecorative.Itsmonolinearstrokeweightandopenaperturesprioritizemaximumreadabilityandmaintainconsistency.
Review
The Client
“In many ways, I think Codeups have mastered the art of design.”
Reagile Mpolokeng,
founder of IRIS